[If you move your body, everything will start moving] Lii Inc. Implements Rebranding

AI Summary (NQ-processed)

Lii Inc. has announced its rebranding, redefining the value of exercise and refreshing its Corporate and Visual Identity. The company introduced its new brand core: "Philosophy" (You Move, Move You.) and "Oath" (pledging to move the world with the power of exercise). The rebranding features a new symbol mark "Moving Beat," specific color palettes, and key visual concepts aimed at conveying the dynamism of movement and inspiring a more active lifestyle.