Liiivv Inc. (Headquarters: Gifu City, Gifu Prefecture, CEO: Kensuke Kamiya, hereinafter "the Company") is pleased to announce its establishment on June 8, 2026. The Company is a lifestyle company with the purpose of "Making people's lives more interesting." We aim to realize a world where people can enjoy their own unique lives by developing multiple businesses centered on culture and experiences, such as events, media, and D2C. CEO Kensuke Kamiya is currently a high school student (3rd year, 17 years old). Starting from the desire to "live my own life, not one evaluated by others. And to create such a world," he founded the company from Gifu. Without being bound by existing frameworks such as academic background, age, or place of residence, he will build the business while embodying that way of life himself. The Company currently operates two main businesses: "Life & Culture Business" and "Media Business." As the first brand in the Life & Culture business, we have launched "CHAPTER18," a youth culture brand targeting individuals under 18 years old. We plan to hold our first large-scale event in Gifu City (venue to be confirmed) on March 10, 2027. Background of Establishment We live every day amidst countless "evaluations." School grades, deviation scores, job offers, annual income. Society measures people by various standards, and these numbers are spoken of as indicators of a "good life." However, is living according to those standards truly living one's own life? Representative Director Kensuke Kamiya is a current high school student. He has grappled with this question throughout his teenage years. A sense of discomfort with following a path dictated by others. A strong desire to choose one's own life, rather than being evaluated. Kamiya believes this is not only a personal feeling but also a sentiment shared by many of his peers. "I want to live a freer life. I want to create a world where people can live their own lives, not for the sake of being evaluated by o