Lifenet Insurance Company (Head Office: Chiyoda-ku, Tokyo; President and Representative Director: Junpei Yokosawa) is pleased to announce that it will be a speaker at "CX Circle Tokyo 2026," an event exploring the future of digital customer experience, to be held on Tuesday, July 7, 2026. At this event, Seiya Hashizume from the Data & AI Promotion Department, who has been at the forefront of our company's AI utilization since 2023, will present practical case studies on the theme of "How We Crossed Organizational Barriers - The Real Behind-the-Scenes of AI Utilization at an Insurance Company." Seiya Hashizume, Data & AI Promotion Department Profile Participated in Lifenet Insurance as a joint researcher and part-time employee since his university undergraduate days. Majored in machine learning and joined the company as a new graduate in 2021 after completing his master's program. Currently belongs to the Data & AI Promotion Department. In addition to the in-house development of generative AI (LLM) tools from scratch, he is also involved in AI-powered marketing activities and the in-house production of web advertisements. He is a driving force behind the promotion of AI utilization within the company, leading company-wide AI literacy improvement through initiatives such as holding internal study sessions, planning events like the "AI Tanka Contest," and establishing internal guidelines for generative AI, significantly contributing to a 100% employee generative AI adoption rate4. 4 Percentage of full-time regular employees (excluding those on leave) who have experience using AI tools (in-house developed LLM tools, Google Workspace with Gemini) as of March 31, 2026. Hashizume's Speaking Session Date and Time: Tuesday, July 7, 2026, 15:20-15:30 Title: How We Crossed Organizational Barriers - The Real Behind-the-Scenes of AI Utilization at an Insurance Company Session Overview: "We introduced AI, but it stopped at the PoC" - How did Lifenet Insurance overcome this hurdle