What is the 'dryer cancel' trend mentioned in the survey?

It refers to people who quit blow-drying midway through due to summer heat. The term trended on X alongside the similar 'bath cancel' phenomenon.

What percentage of women find summer blow-drying uncomfortably hot?

70% of surveyed women with medium-to-long hair said summer blow-drying is 'unbearably hot,' according to Liberta's 100-person survey.

What hair and scalp risks come from not fully drying hair?

Risks include scalp moisture buildup, increased hair damage from friction, color and perm degradation, and difficult-to-manage hair the next morning.

What is the Coolist Scalp Cooler and how does it work?

It is a pre-drying cooling lotion applied to the scalp via a direct-application nozzle. Menthol provides a perceived -5°C sensation during blow-drying.

Who was surveyed and when was the study conducted?

Liberta surveyed 100 women aged 20-45 with medium-to-long hair via an online questionnaire from May 12-14, 2026.

AI News NQ Analysis

Summer Hair Dryer Survey: 67% Admit to Quitting Mid-Dry, Revealing the 'Dryer Cancel' Trend

NQ Score 60/100

N1 Content Completeness 65

Key facts

Summer Hair Dryer Survey: 67% Admit to Quitting Mid-Dry, Revealing the 'Dryer Cancel' Trend
A Liberta survey of 100 women aged 20-45 found 67% stop blow-drying midway in summer due to heat. The 'dryer cancel' trend highlights scalp and hair risks, prompting the launch of Coolist Scalp Cooler.
Source: PR TIMES
Date: Thu Jun 04 2026 22:00:02 GMT+0900 (Japan Standard Time)

Direct answer

A Liberta survey of 100 women aged 20-45 found 67% stop blow-drying midway in summer due to heat. The 'dryer cancel' trend highlights scalp and hair risks, prompting the launch of Coolist Scalp Cooler.

Citation: Summer Hair Dryer Survey: 67% Admit to Quitting Mid-Dry, Revealing the 'Dryer Cancel' Trend (Thu Jun 04 2026 22:00:02 GMT+0900 (Japan Standard Time)), PR TIMES
Source: PR TIMES
Date: Thu Jun 04 2026 22:00:02 GMT+0900 (Japan Standard Time)

AI Summary (NQ-processed)

A Liberta survey of 100 women aged 20-45 found 67% stop blow-drying midway in summer due to heat. The 'dryer cancel' trend highlights scalp and hair risks, prompting the launch of Coolist Scalp Cooler.

AI Analysis

Frequently Asked Questions

Q: What is the 'dryer cancel' trend mentioned in the survey?: A: It refers to people who quit blow-drying midway through due to summer heat. The term trended on X alongside the similar 'bath cancel' phenomenon.
Q: What percentage of women find summer blow-drying uncomfortably hot?: A: 70% of surveyed women with medium-to-long hair said summer blow-drying is 'unbearably hot,' according to Liberta's 100-person survey.
Q: What hair and scalp risks come from not fully drying hair?: A: Risks include scalp moisture buildup, increased hair damage from friction, color and perm degradation, and difficult-to-manage hair the next morning.
Q: What is the Coolist Scalp Cooler and how does it work?: A: It is a pre-drying cooling lotion applied to the scalp via a direct-application nozzle. Menthol provides a perceived -5°C sensation during blow-drying.
Q: Who was surveyed and when was the study conducted?: A: Liberta surveyed 100 women aged 20-45 with medium-to-long hair via an online questionnaire from May 12-14, 2026.