What is FREEZETECH's "Hyogeki" (Ice Blast) technology?

It's a unique technology where a special cooling print on the fabric reacts to sweat and moisture to generate a cooling sensation, which is further enhanced by airflow.

Why is Masato continuing as the brand ambassador?

Due to the significant positive response and high affinity with the brand from his activities since 2024, he will continue to promote the brand's appeal in 2026.

What is the purpose of the brand renewal?

The purpose is to officially launch into the global market, leveraging Japan's cooling technology, and to provide a consistent brand experience across diverse lifestyles worldwide.

AI News NQ Analysis

“Ice Blast” for Heatstroke Prevention Draws Attention: Former K-1 World Champion Masato Continues as FREEZETECH Brand Ambassador

NQ Score 50/100

AI Summary (NQ-processed)

Liberta's FREEZETECH cooling wear brand renews its ambassador contract with former K-1 world champion Masato until 2026, while also revamping its brand logo and vision for full-scale global expansion.

AI analysis data is not yet available.

Frequently Asked Questions

Q: What is FREEZETECH's "Hyogeki" (Ice Blast) technology?: A: It's a unique technology where a special cooling print on the fabric reacts to sweat and moisture to generate a cooling sensation, which is further enhanced by airflow.
Q: Why is Masato continuing as the brand ambassador?: A: Due to the significant positive response and high affinity with the brand from his activities since 2024, he will continue to promote the brand's appeal in 2026.
Q: What is the purpose of the brand renewal?: A: The purpose is to officially launch into the global market, leveraging Japan's cooling technology, and to provide a consistent brand experience across diverse lifestyles worldwide.