[Survey of 945 people] Is the idea that influencer marketing has no effect a lie? Reality report where about 46% answered 'I have made a purchase'
NQ Score
74/100
N1 Content Completeness
8
AI Summary (NQ-processed)
LeveL.L Co., Ltd. conducted an influencer marketing survey among 945 individuals. Contrary to popular belief, approximately 46% reported purchasing products influenced by posts, showing that modern consumers actively verify information before buying.
AI Analysis
Frequently Asked Questions
- Q: Is influencer marketing really effective?
- A: According to LeveL.L's survey, about 46% of users have actually purchased products after seeing influencer posts, confirming its high effectiveness.
- Q: Do consumers dislike PR posts?
- A: The survey indicates that consumers are not simply being misled; they recognize whether PR labels are present and make informed purchasing decisions.
- Q: Who was the target of this survey?
- A: The survey was conducted online in March 2026, targeting 945 people aged 10 to 70, including 278 men and 667 women.