Lemon Gas Co., Ltd. (Headquarters: Hiratsuka City, Kanagawa Prefecture, President: Yasuyuki Fujii, hereinafter "Lemon Gas") is pleased to announce a collaborative project aimed at promoting the charm of characters based in or active in Kanagawa Prefecture and the region, held at "Lemon Gas Stadium Hiratsuka," for which we are the naming rights partner. The project was carried out in collaboration with Kanagawa Prefecture's official PR character "Kanagawa Kintaro" and Shonan Bellmare's mascot character "King Bell I." ■ Background of the Collaboration This collaboration was conceived with the desire to enjoyably promote the appeal of Lemon Gas Stadium Hiratsuka and the interactions between characters rooted in the Kanagawa and Shonan regions through social media, using the "Lemon Gas Stadium Hiratsuka" as the stage, sparked by our connection with "Kanagawa Kintaro." Furthermore, the mascot character "King Bell I" of Shonan Bellmare, whose home stadium is Lemon Gas Stadium Hiratsuka, also participated, realizing a collaboration among three characters with ties to Kanagawa Prefecture. ■ Filming at Lemon Gas Stadium Hiratsuka On the day, we captured footage of the three mascot characters engaging in fun interactions while showcasing their individual personalities. Activities included a "PK Showdown" that leveraged the unique atmosphere of the stadium, a "Sumo Training" where Lemon-kun challenged Kanagawa Kintaro, who excels at sumo, a "Behind-the-Scenes Stadium Tour" that is usually off-limits, and even a challenge to the currently trending dance. Additionally, the stadium's large video screen was used during filming, so please enjoy the powerful visuals unique to the stadium along with the collaborative project. Lemon Gas will continue to, as a community-based company, support the lives of people in Kanagawa Prefecture and other regions, and aim to be a company that is felt to be closer to everyone by promoting regional charm and engaging in initiatives that lead to reg