Pets Tokyo Co., Ltd. (Head Office: Chiyoda-ku, Tokyo; Representative Director: Raymond), a group company of Lehman Holdings Co., Ltd., is pleased to announce that it will begin accepting applications on its official Instagram account starting July 1, 2026 (Wed) for two "model dogs" who will serve as the main visual stars for its "Natsu-Inu Matsuri 2026" (Summer Dog Festival 2026) event, scheduled to be held on August 2, 2026 (Sun). The selected dogs will be featured in various visuals that will bring the event to life, including posters, flyers, the official website, social media, and decorations within the venue. ■ Participatory Campaign to "Create the Event Together" Pets Tokyo values the creation of events in collaboration with local pet owners. For the "Natsu-Inu Matsuri," now in its second year, we are once again holding an open call for "model dogs" who will become the face of the event. Last year's model dog, "COCO," was popular among many attendees and was featured in numerous media, including event posters, flyers, and social media posts. This year, we have increased the number of selected dogs to two, making this a project that allows more pet owners to participate. ■ Model Dogs to Shine Across Various Media The selected dogs will be featured as the main visuals for "Natsu-Inu Matsuri 2026" in the following media: Event posters Distributed flyers Official website Official social media Venue decorations Novelty items and giveaways, etc. They will be active not only on the day of the event but also in advertising media that will be seen by many people. ■ Application Details Application Details: https://www.instagram.com/p/DaPxY34k4IK/?img_index=1 Application Period: July 1, 2026 (Wed) - July 7, 2026 (Tue) 23:59 How to Apply: 1. Follow the official Pets Tokyo Instagram account (@petstokyo_official) 2. Follow the Pets Tokyo Koiwa store Instagram account (@petstokyo_koiwa) 3. Comment on the campaign post with your enthusiasm, such as "reasons why your dog wants