Why should Japanese families play more?

According to LEGO's survey, Japanese parents and children find it harder to feel the benefits of play, indicating a large potential for growth in happiness. Playing together for 5 hours a week can enhance family bonds and well-being.

How can I help my child overcome perfectionism?

Experts recommend letting go of the idea that things must be done 'correctly' and focusing on enjoying the process over the result. There are no rules in play; free enjoyment fosters a child's creativity and confidence.

How can we find time to play in our busy daily lives?

Experts suggest thinking in 'minutes.' Even short moments, like during teeth brushing or bedtime stories, can accumulate and have a positive impact on a child's well-being.

AI News NQ Analysis

The LEGO Group Discovers the Importance of "5 Hours of Play a Week" for Increasing Family Happiness, Releases Survey Results Ahead of International Day of Play (June 11), and Launches "Never Stop Playing" Campaign to Promote the Importance of Play

NQ Score 51/100

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Key facts

The LEGO Group Discovers the Importance of "5 Hours of Play a Week" for Increasing Family Happiness, Releases Survey Results Ahead of International Day of Play (June 11), and Launches "Never Stop Playing" Campaign to Promote the Importance of Play
Ahead of the UN-designated International Day of Play (June 11), the LEGO Group has released the results of a survey on "play" conducted in 30 countries. The study found that over five hours of family play per week dramatically improves happiness, but also revealed that many families fail to achieve this due to time constraints. In response, the company is launching a global campaign, "Never Stop Playing," featuring actor Jason Momoa, to advocate for the importance of play.
Source: PR TIMES
Date: Tue Jun 02 2026 18:30:02 GMT+0900 (Japan Standard Time)

Direct answer

Ahead of the UN-designated International Day of Play (June 11), the LEGO Group has released the results of a survey on "play" conducted in 30 countries. The study found that over five hours of family play per week dramatically improves happiness, but also revealed that many families fail to achieve this due to time constraints. In response, the company is launching a global campaign, "Never Stop Playing," featuring actor Jason Momoa, to advocate for the importance of play.

Citation: The LEGO Group Discovers the Importance of "5 Hours of Play a Week" for Increasing Family Happiness, Releases Survey Results Ahead of International Day of Play (June 11), and Launches "Never Stop Playing" Campaign to Promote the Importance of Play (Tue Jun 02 2026 18:30:02 GMT+0900 (Japan Standard Time)), PR TIMES
Source: PR TIMES
Date: Tue Jun 02 2026 18:30:02 GMT+0900 (Japan Standard Time)

AI Summary (NQ-processed)

Ahead of the UN-designated International Day of Play (June 11), the LEGO Group has released the results of a survey on "play" conducted in 30 countries. The study found that over five hours of family play per week dramatically improves happiness, but also revealed that many families fail to achieve this due to time constraints. In response, the company is launching a global campaign, "Never Stop Playing," featuring actor Jason Momoa, to advocate for the importance of play.

AI Analysis

Frequently Asked Questions

Q: Why should Japanese families play more?: A: According to LEGO's survey, Japanese parents and children find it harder to feel the benefits of play, indicating a large potential for growth in happiness. Playing together for 5 hours a week can enhance family bonds and well-being.
Q: How can I help my child overcome perfectionism?: A: Experts recommend letting go of the idea that things must be done 'correctly' and focusing on enjoying the process over the result. There are no rules in play; free enjoyment fosters a child's creativity and confidence.
Q: How can we find time to play in our busy daily lives?: A: Experts suggest thinking in 'minutes.' Even short moments, like during teeth brushing or bedtime stories, can accumulate and have a positive impact on a child's well-being.