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"The Choice Not to Dye." Lefts, Launches New Project

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Lefts, launches new project "Undyed by Lefts," in April 2026.

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Frequently Asked Questions

Q: What kind of project is "Undyed by Lefts,"?
A: "Undyed by Lefts," is a new project by Lefts, that proposes the choice "not to dye," utilizing the material's original color and texture as they are. It focuses on the stories behind the materials and the activities of producers, rather than function or decoration.
Q: Why do you propose the choice of "not dyeing"?
A: The trigger was when the brand's principal visited cotton production sites in Zambia, Africa, and experienced the natural colors of the materials themselves and the lives of the people involved, leading to a renewed recognition of the meaning behind the choice "not to dye." The aim is to maximize the inherent appeal of the materials.
Q: Please tell me about the first product lineup.
A: As the first release, we will be launching the T-shirt "The Three-Piece Tee" and socks "The Honest Bold Ridge Socks," made from Zambian cotton. Both are undyed and designed to highlight the texture of the material.
Q: Please tell me about the beginning of the Lefts, brand.
A: Lefts, began with the realization of the beautiful color of plant fibers remaining in the pulp after cold-pressing juice. It was born from the exploration of ways to preserve the vitality and color of agricultural products in daily life, rather than discarding them.
Q: When and where will the pop-up event be held?
A: It will be held from Wednesday, April 1, 2026, to Tuesday, April 14, 2026, at Nihonbashi Takashimaya Main Building 1F SPACE1-②.