Affilicode System Launches New Analysis Platform to Utilize Measurement Data, Accelerating Marketing Optimization with BigQuery Integration
NQ Score
50/100
AI Summary (NQ-processed)
LeafWorks Co., Ltd. has launched a daily data integration feature with Google Cloud Storage for its Affilicode System. This enables data consolidation and flexible analysis using BigQuery, allowing for the visualization and utilization of measurement data from diverse perspectives, such as across different media and by product, to accelerate marketing optimization.
AI analysis data is not yet available.
Frequently Asked Questions
- Q: What is the Affilicode System and how many installations does it have?
- A: It is a subscription-based, multi-functional affiliate system with a cumulative track record of over 1,500 company installations.
- Q: When was the daily integration function with Google Cloud Storage released?
- A: LeafWorks Co., Ltd. announced the release of this daily integration function in Affilicode System Ver. 3.18 on March 26th.
- Q: What specific measurement data is imported daily into Google Cloud Storage?
- A: Daily data on impressions, access, click rewards, and performance rewards are imported into Google Cloud Storage once a day.
- Q: What are the common challenges faced by ad operators regarding advertising data?
- A: Measurement data like conversions, clicks, and access are often managed dispersedly for each medium and product, which makes cross-sectional matching difficult.
- Q: How does storing the measurement data in the cloud benefit the measurement system?
- A: Since the data is stored in the cloud, continuous data analysis is possible without affecting the performance of the measurement system.