AI News NQ Analysis

Affilicode System Launches New Analysis Platform to Utilize Measurement Data, Accelerating Marketing Optimization with BigQuery Integration

NQ Score 50/100

AI Summary (NQ-processed)

LeafWorks Co., Ltd. has launched a daily data integration feature with Google Cloud Storage for its Affilicode System. This enables data consolidation and flexible analysis using BigQuery, allowing for the visualization and utilization of measurement data from diverse perspectives, such as across different media and by product, to accelerate marketing optimization.

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Frequently Asked Questions

Q: What is the primary function released in Affilicode System Ver. 3.18 on March 26th?
A: It is a daily integration function with Google Cloud Storage that enables data aggregation and analysis using BigQuery.
Q: What kind of system is the Affilicode System and how many installations does it have?
A: It is a subscription-based, multi-functional affiliate system with a cumulative track record of over 1,500 company installations.
Q: What are the common challenges faced by ad operators regarding measurement data?
A: Measurement data like conversions, clicks, and access are often managed dispersedly for each medium and product, making cross-sectional matching difficult.
Q: What types of measurement data are imported daily into Google Cloud Storage?
A: Daily data on impressions, access, click rewards, and performance rewards are imported into Google Cloud Storage once a day.
Q: Why is continuous data analysis possible without affecting the measurement system's performance?
A: Continuous data analysis is possible without affecting performance because the accumulated measurement data is stored in the cloud.