[Free Webinar] Generating Business Meetings in the Era of Soaring Lead Acquisition Costs: A Comparison by Conversion Rate ~A Comprehensive Comparison of BtoB Marketing and Sales Measures~ to be Held on July 30 (Thu)

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Source: https://prtimes.jp/main/html/rd/p/000000425.000071062.html | Date: Date unavailable

LANY Inc. (Shibuya-ku, Tokyo, CEO: Keita Takeuchi), a provider of digital marketing support, will hold a [Free Webinar] on Generating Business Meetings in the Era of Soaring Lead Acquisition Costs: A Comparison by Conversion Rate ~A Comprehensive Comparison of BtoB Marketing and Sales Measures~ on July 30 (Thu). The widespread adoption of generative AI has significantly changed information gathering behavior in BtoB. As prospective customers are less likely to click through and compare search results one by one, clicks acquired through search advertising are becoming increasingly scarce. As a result, cost per click and cost per lead (CPA) are soaring, making previous methods unprofitable. Many BtoB marketing and sales managers are currently facing this serious challenge. The era of simply chasing the "number" of leads is over. From now on, the key is how to engage with acquired leads through appropriate communication and efficiently connect them to business meetings. In other words, strategies centered on the business meeting conversion rate are what will determine the success of marketing and sales activities. This conference will thoroughly compare major BtoB measures such as web advertising, exhibitions, webinars, and outbound activities from the perspective of "efficiency in generating business meetings." It will provide a detailed explanation of the benchmarks for actual business meeting conversion rates for each measure and the selection criteria for maximizing cost performance. "We can get leads, but they don't turn into business meetings." "CPA continues to rise, and we're unsure where to invest next." "We want to break away from ad dependency and identify measures that lead to business meetings." Find the guidelines to solve such challenges and identify winning strategies for your company. Date and Time July 30, 2026 (Thu) 10:00 AM - 5:00 PM Webinar Content This conference will thoroughly compare major BtoB measures such as web advertising, exhibitions, web