LANY Inc., a digital marketing support company based in Shibuya, Tokyo and led by President and CEO Keita Takeuchi, will host a free webinar on Wednesday, May 20, titled “For Beauty and Medical Clinics: A Practical Guide to Clinic Patient Acquisition — 12 Specific Measures to Be Chosen by ChatGPT.” The era has arrived in which patients use AI to research, compare, and evaluate clinics. Amid structural challenges such as declining SEO traffic and rising advertising costs, clinic patient acquisition strategies now need to adapt. In this webinar, LANY will explain the process by which AI generates answers and provide an in-depth guide to 12 concrete measures for creating conditions in which a clinic is recommended by LLMs such as ChatGPT and Gemini. The session is intended for clinic owners and patient acquisition managers who want to build a durable acquisition foundation suited to the AI search era. The webinar will be held on Wednesday, May 20, 2026, from 14:00 to 15:00. Topics include the importance of LLMO, or AI search optimization, in clinic patient acquisition; methods for implementing LLMO; LLMO results and case studies from other fields; LANY case studies; and a Q&A session. Registration is available through the application form at the bottom of the specified URL. Participation is free, with capacity limited to 500 people. The registration deadline is Wednesday, May 20, 2026, at 13:59. If applications exceed capacity, participants will be selected by lottery and notified by noon one business day before the event. Accepted participants will receive the participation method and webinar URL by email and should access the URL on the day of the event. As a participant benefit, registrants who cannot attend live will receive access to an archived recording for one week after the webinar. Recording the webinar is not permitted, and participation by companies in the same industry is not allowed. LANY Inc. describes itself as a “growth partner” committed to sustainabl