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LANY CEO Keita Takeuchi Appears on PIVOT's '&TALK'! Explaining 2026's New Marketing Battlefield 'LLMO (AI Search Optimization)'.

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LANY Inc.'s CEO, Keita Takeuchi, appeared on PIVOT's '&TALK' to explain 'LLMO', the new marketing battlefield for 2026 where users shift to AI search.

AI Analysis

Frequently Asked Questions

Q: What is LLMO?
A: LLMO stands for Large Language Model Optimization, a method to optimize AI to correctly recognize and recommend your brand.
Q: Why is LLMO necessary?
A: Search behavior is rapidly shifting from 'searching on your own' to 'getting the best answer from AI.' If not chosen by AI, brands may not gain recognition.
Q: Is there an impact on B2B business?
A: Yes. According to a LANY survey, by February 2026, 21% of B2B inquiries will go through generative AI, indicating a significant impact.