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[Sanjo City, Niigata Prefecture] Special Tour Created to Allow Travelers to Participate in the 200-Year-Old "Sanjo Festival Daimyo Procession" - A New Initiative for Regional Culture Succession Through Traditional Shinto Rituals x Experiential Tourism

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A special tour allowing travelers to officially participate in the "Sanjo Festival Daimyo Procession" has been launched in Sanjo City, Niigata Prefecture.

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Frequently Asked Questions

Q: What is the "Sanjo Festival Daimyo Procession"?
A: It is the annual spring festival held on May 15th in Sanjo City, Niigata Prefecture, featuring a Daimyo (feudal lord) procession of 100,000 koku prestige. This traditional event, dating back to 1822, is designated as an Intangible Folk Cultural Property of the city.
Q: What makes this tour unique?
A: It allows travelers to officially participate as a member of the procession. It also includes an experience of making Suzuo (temple bell rope) and a 1-night, 2-day package tour to experience the entire festival, from the eve ceremony to the "Maikomi" finale.
Q: Who is planning and implementing this tour?
A: LAMBDA JAPAN Inc. is planning and implementing the tour, with collaboration from Arute.