New Skincare Brand Born from Individual Skin Concerns Unveiled at the 1st Cosmetics Owner Contest by WITH BRAND Project and LA CARPE
NQ Score
82/100
N1 Content Completeness
9
Key facts
- New Skincare Brand Born from Individual Skin Concerns Unveiled at the 1st Cosmetics Owner Contest by WITH BRAND Project and LA CARPE
- On May 22, 2026, LA CARPE Inc. and the WITH BRAND Project announced the launch of a new skincare brand, 'beArtMis,' co-created with Akiho Kuwahata. Designed to address Kuwahata's long-standing struggle with under-eye 'shadow circles' caused by bone structure—referred to as the '4th type of dark circles'—the brand introduces a specialized intensive under-eye serum, 'Omni-Veil Balm Serum.'
- Source: PR TIMES
- Date: Tue Jun 09 2026 02:52:39 GMT+0900 (Japan Standard Time)
Direct answer
On May 22, 2026, LA CARPE Inc. and the WITH BRAND Project announced the launch of a new skincare brand, 'beArtMis,' co-created with Akiho Kuwahata. Designed to address Kuwahata's long-standing struggle with under-eye 'shadow circles' caused by bone structure—referred to as the '4th type of dark circles'—the brand introduces a specialized intensive under-eye serum, 'Omni-Veil Balm Serum.'
- Citation
- New Skincare Brand Born from Individual Skin Concerns Unveiled at the 1st Cosmetics Owner Contest by WITH BRAND Project and LA CARPE (Tue Jun 09 2026 02:52:39 GMT+0900 (Japan Standard Time)), PR TIMES
- Source
- PR TIMES
- Date
- Tue Jun 09 2026 02:52:39 GMT+0900 (Japan Standard Time)
AI Summary (NQ-processed)
On May 22, 2026, LA CARPE Inc. and the WITH BRAND Project announced the launch of a new skincare brand, 'beArtMis,' co-created with Akiho Kuwahata. Designed to address Kuwahata's long-standing struggle with under-eye 'shadow circles' caused by bone structure—referred to as the '4th type of dark circles'—the brand introduces a specialized intensive under-eye serum, 'Omni-Veil Balm Serum.'
AI Analysis
Frequently Asked Questions
- Q: What concerns does beArtMis address?
- A: It specifically targets the '4th type of dark circles'—shadows caused by bone structure and depressions, rather than blue, brown, or black circles.
- Q: How does Omni-Veil Balm Serum conceal shadow circles?
- A: Instead of masking with color, it uses 'pseudo-skin technology' to create a thick film that physically fills in depressions, smoothing out the under-eye area.
- Q: What are the benefits of the WITH BRAND Project?
- A: Individuals can develop and sell their own original brands starting at 300,000 JPY (excl. tax) with professional support from companies like Saticine Medical.