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Shaping "Pleasantness Without Overpowering Fragrance." Focus on Daikanyama-based Cosmetic Brand "BELLISSIMA"

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The Daikanyama-based cosmetic brand "BELLISSIMA" is gaining attention for its unique concept of "pleasantness without overpowering fragrance." SHIRO & Co., an independent studio specializing in brand strategy and civilization design, is behind this brand. They also conduct research and prototyping on themes like "Trust OS" and "Open Civilization."

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Frequently Asked Questions

Q: What kind of organization is SHIRO & Co. according to the text?
A: It is an independent studio that handles brand strategy and civilization design.
Q: What is the background of SHIRO & Co. mentioned in the article?
A: Their background is in B2B marketing, GTM strategy, and brand design in the technology domain.
Q: What concepts does SHIRO & Co. conduct research, writing, and prototyping on?
A: They focus on concepts such as "Trust OS" and "Open Civilization."
Q: How is "Trust OS" defined in the provided text?
A: It is defined as the structure of trust in human and AI civilization.
Q: How does the concept of "Open Civilization" view uncertainty?
A: It views uncertainty as a condition for civilization's survival.