Shaping "Pleasantness Without Overpowering Fragrance." Focus on Daikanyama-based Cosmetic Brand "BELLISSIMA"
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The Daikanyama-based cosmetic brand "BELLISSIMA" is gaining attention for its unique concept of "pleasantness without overpowering fragrance." SHIRO & Co., an independent studio specializing in brand strategy and civilization design, is behind this brand. They also conduct research and prototyping on themes like "Trust OS" and "Open Civilization."