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How to Build an Organization Connected by "Likes" - The Reason Why pixiv Utilizes "Food" for Internal Communication ~Kurumeshi STORY'S Publishes Usage Case Article~

Key facts

  • How to Build an Organization Connected by "Likes" - The Reason Why pixiv Utilizes "Food" for Internal Communication ~Kurumeshi STORY'S Publishes Usage Case Article~
  • Kurumeshi Inc., operator of Japan's largest corporate food delivery service "Kurumeshi Bento," has released an interview article detailing how pixiv Inc. utilizes "food" for internal communication. pixiv holds internal exchange events called "#P-HUB" that foster connections based on employees' "likes," using food as a "means" to spark conversations and create deeper experiences, recognizing it as an optimal solution for building flat relationships across roles and positions.
  • Source: PR TIMES
  • Date: Fri Jun 12 2026 21:00:02 GMT+0900 (Japan Standard Time)

Direct answer

Kurumeshi Inc., operator of Japan's largest corporate food delivery service "Kurumeshi Bento," has released an interview article detailing how pixiv Inc. utilizes "food" for internal communication. pixiv holds internal exchange events called "#P-HUB" that foster connections based on employees' "likes," using food as a "means" to spark conversations and create deeper experiences, recognizing it as an optimal solution for building flat relationships across roles and positions.

Citation
How to Build an Organization Connected by "Likes" - The Reason Why pixiv Utilizes "Food" for Internal Communication ~Kurumeshi STORY'S Publishes Usage Case Article~ (Fri Jun 12 2026 21:00:02 GMT+0900 (Japan Standard Time)), PR TIMES
Source
PR TIMES
Date
Fri Jun 12 2026 21:00:02 GMT+0900 (Japan Standard Time)

AI Summary (NQ-processed)

Kurumeshi Inc., operator of Japan's largest corporate food delivery service "Kurumeshi Bento," has released an interview article detailing how pixiv Inc. utilizes "food" for internal communication. pixiv holds internal exchange events called "#P-HUB" that foster connections based on employees' "likes," using food as a "means" to spark conversations and create deeper experiences, recognizing it as an optimal solution for building flat relationships across roles and positions.

AI Analysis

Frequently Asked Questions

Q: Why does pixiv use "food" for internal communication?
A: Because "food" is an optimal means to build flat relationships transcending positions and roles, and to create conversation starters. It's used to share employees' "likes" and foster a playful culture.
Q: What kind of event is "#P-HUB" specifically?
A: It's an internal communication event designed for easy employee participation, themed around members' "likes," and includes initiatives linked to internal club activities to promote interaction.
Q: What kind of service is Kurumeshi Bento for corporations?
A: It's one of Japan's largest corporate food delivery services, used in various business settings such as meetings, events, and internal company meals.
Q: What are the benefits of organizational revitalization through food?
A: It leads to more active communication among employees, team-building effects, improved engagement, and fostering of corporate culture.
Q: Which companies would find this case study useful?
A: It's useful for companies feeling challenges with lack of communication among employees or revitalization of corporate culture, and those considering planning new internal events.