[Annual Event Decided After Previous Success!] Making "Enoki from Nakano City, Nagano Prefecture," Japan's No. 1 Mushroom Village, a Dining Table Staple! Experiential Campaign with Accumulating Points for "Purchase + Cooking" to Start Sequentially from Wednesday, April 8th.

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The savings app "Recichalle" is launching a year-long campaign in 2026 to promote "Enoki from Nakano City, Nagano Prefecture" as a dining table staple, building on the success of a 2025 campaign. Participants can earn points by purchasing eligible enoki mushrooms and by cooking and sharing photos of specific recipes through "Tabechalle." This initiative aims to highlight the versatility and umami of Nakano City enoki in everyday cooking, encouraging broader use and appreciation.