Tetsuya Matsumoto, founder and chief architectural designer of KTX archiLAB (Minato-ku, Tokyo; representative: Tetsuya Matsumoto), has been appointed Jury Chair of the Asia Design Prize (ADP), one of Asia's most prestigious international design awards, on the occasion of its 10th anniversary. Mr. Matsumoto previously served as the inaugural Jury Chair of the award, making this reappointment a rare distinction for this milestone year. Under the theme "Legacy Beyond Asia," he will establish a new evaluation framework aimed at positioning ADP as a global platform for promoting Asian design over the next decade. Background of the Appointment and Mr. Matsumoto's Vision Beginning his career as a site supervisor at an interior construction firm in a regional city home to the World Heritage Site Himeji Castle, Mr. Matsumoto has since received over 180 international design awards. His unique career path has cultivated a philosophy of "integrating aesthetics with economic rationality" and a cross-disciplinary focus on how spaces influence human behavior—qualities that have earned him high recognition as a leader shaping the future direction of Asian design. Comment from Tetsuya Matsumoto "The landscape I saw during the first term is vastly different from what I see today. Back then, Asian design was just beginning to gain international recognition. Now, we are entering an era where it leads global trends. We will evaluate design not merely by its beauty, but by how it impacts society, people's lives, and business operations, building a platform where young Asian talent can engage in dialogue with the world." Three New Evaluation Criteria Drawing on his extensive experience across architecture, spatial design, urban development, and brand experience, Mr. Matsumoto will emphasize the following three cross-cutting criteria in this year's evaluation process: 1. Design that Acts Beauty is assumed; the focus will be on how the design influences human behavior, emotions, and society