TOKYO, June 21, 2026 — Lexar, a global leader in memory and storage solutions, today held an opening ceremony in Tokyo to commemorate the official establishment of its Japanese subsidiary, "Lexar Japan Co., Limited (レキサージャパン株式会社). The ceremony was attended by Milly Cai, Senior Vice President of Longsys Group; Jordan Zhong, Lexar CEO; and William Lu, Lexar APAC General Manager, underscoring the significant position of the Japanese market in Lexar's Asia-Pacific business strategy. Milly Cai Senior Vice President, Longsys Group Jordan Zhong Lexar CEO William Lu General Manager, Lexar APAC As Lexar celebrates its 30th anniversary, the establishment of a dedicated entity in Japan signifies the company's long-term commitment to the Japanese market. Known for its exceptionally high standards of quality and reliability, Japan is a market where Lexar aims to meet the expectations of Japanese customers and partners even more precisely by operating with a local presence. Further Strengthening Foundation in a Strategically Important Market Lexar has steadily increased its presence in the Japanese market. Through partnerships with major electronics retailers such as Yodobashi Camera, Bic Camera, and Edion, Lexar has built a robust sales network, and its products are now available at over 1,000 stores nationwide. The establishment of the Japanese office is set to further develop this foundation. By having a direct base in Japan, Lexar will enhance customer support, warranty, and after-sales services, while also strengthening long-term cooperative relationships with retail and professional partners across the country. Long-Term Commitment to the Japanese Market William Lu, Lexar APAC General Manager, commented: "Japan is one of the most important markets for Lexar in the Asia-Pacific region. Japanese users have very high expectations for quality, reliability, and long-term support. This aligns deeply with Lexar's commitment to providing reliable, high-performance storage solutions