Are Webinars No Longer Being Listened To? The Reality of Commoditized Online Events: Nearly 70% Resort to 'Double-Speed' or 'Multitasking'
NQ Score
77/100
N1 Content Completeness
7
AI Summary (NQ-processed)
K-Sanbou Co., Ltd. conducted a survey of 1,003 business professionals in their 20s to 50s who attended a webinar in the past year. The results showed that nearly 40% 'multitask' while watching, and 30% view archives at 'double speed'. Participants expressed dissatisfaction with superficial content and the gap between expectations and reality, highlighting the commoditization of webinars and the need for new, engaging business events.
AI Analysis
Frequently Asked Questions
- Q: How common is multitasking during webinars?
- A: According to the survey by K-Sanbou, 36.7% of participants watch while doing other tasks, making it the most common viewing style.
- Q: What are the main complaints about webinars?
- A: Common complaints include 'a gap between expectations and actual content' (29.5%) and 'superficial content that cannot be applied to actual work' (22.9%).
- Q: Why do people watch webinar archives at double speed?
- A: Mainly because they are busy with daily tasks and want to learn efficiently, or because they feel no need to participate actively in one-way presentations.