Kruhi Launches Scalp Care 'Life in Bloom' Addressing Local Issues Through Participatory Harvesting – A Co-Creation Product Utilizing Rare Citrus 'Hetsuka Daidai'

AI Summary (NQ-processed)

Kruhi, a brand by Valley and Wind Inc., has developed 'Life in Bloom,' a scalp and hair essence made from the rare Hetsuka Daidai citrus. This product addresses local issues like an aging population and labor shortages by involving external participants in the harvesting process, fostering a circular and sustainable local resource economy. The initiative aims to redefine value through co-creation rather than mere support, with the product symbolizing the brand's philosophy of connecting daily care to the future of local communities and ecosystem maintenance.