[Kreo/Free Re-delivery] Webinar: "Exploring Points of Empathy from Consumers through Hit Products" May 11 - May 22, 2026

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Kreo Co., Ltd. will re-deliver its free online seminar "Exploring Points of Empathy from Consumers through Hit Products" from May 11 to May 22, 2026. Amid changing consumer values due to the declining birthrate, aging population, and rising prices, the seminar offers insights into marketing strategies that resonate with consumers.

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Kreo Co., Ltd. will re-deliver its free online seminar "Exploring Points of Empathy from Consumers through Hit Products" from May 11 to May 22, 2026. Amid changing consumer values due to the declining birthrate, aging population, and rising prices, the seminar offers insights into marketing strategies that resonate with consumers.

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Source: https://prtimes.jp/main/html/rd/p/000000101.000016941.html | Date: Date unavailable

Kreo Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director and President: Tsukasa Yokoi), which proposes marketing and promotion based on a consumer perspective, will re-deliver its free online seminar "Exploring Points of Empathy from Consumers through Hit Products" for 12 days from Monday, May 11 to Friday, May 22, 2026. Click here for details and application Background Due to market shrinkage caused by the declining birthrate and aging population, the advancement of a mature society, and the continuation of rising prices, it has become an era where "reasons for selling cannot be established solely by 'function and price'." Consumers have become more stringent in discerning "value that is convincing to them," avoiding wasteful consumption. Furthermore, "empathetic voices" on social media and word-of-mouth are increasingly becoming decisive factors in purchasing. In this environment, companies are required not only to understand consumer behavior but also to grasp the underlying feelings—the "consumer mindset"—and deliver value in a way that resonates. In this webinar, based on Kreo's approximately 40 years of accumulated knowledge in consumer research, we will structure "why hit products are empathetic and chosen" starting from case studies of hit products, and explain a reproducible method for "deriving empathy points." Recommended for those who: ● Want to organize and understand the empathy points of hit products and brands by unraveling "why they sold" using an analytical framework. ● Want to grasp the success factors of hit products and apply them to their own products. ● Want to gain hints for marketing and promotion that "resonate" with consumers. Seminar Overview Title: Exploring Points of Empathy from Consumers through Hit Products Delivery Period: Monday, May 11, 2026, 10:00 AM – Friday, May 22, 2026, 5:00 PM * You can watch at your convenience during the period. Format: Web (online) seminar / Archive method * You can watch the pre-recorded

[Kreo/Free Re-delivery] Webinar: "Exploring Points of Empathy from Consumers through Hit Products" May 11 - May 22, 2026

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