Kracie Co., Ltd. (Home Products Company) will launch FERTHÉA, a new skincare brand formulated with its proprietary ingredient "Liposome Ferment DripTM" that delivers deep, lasting hydration, on September 11, 2026 (Fri). [Background] Women in their 30s often face multiple life events such as marriage, pregnancy, childbirth, and returning to work, leading to increased stress from balancing career and family responsibilities. At the same time, their skin begins to show early signs of aging, making them feel less confident about their natural complexion compared to their 20s. One key characteristic of skin in this age group is increased dryness and chronically dehydrated skin (inner dryness). According to our survey (2025), the top skincare concern among women in their 30s is moisturizing. FERTHÉA was created as a skincare brand that supports women who, despite facing these environmental and physical changes, still wish to stay true to themselves—caring for both their emotional needs and skin. Focusing on the time-honored power of fermentation, Kracie developed a proprietary ingredient: the world's first "Liposome Ferment DripTM," which encapsulates two unstable fermentation ingredients in nano-sized liposome capsules. These capsules deliver the active ingredients deep into the stratum corneum, effectively hydrating inner-dry skin. Combined with a functional beauty formulation designed for smooth penetration, FERTHÉA helps achieve hydrated, supple, and resilient skin from within. The product line consists of three items—toner, serum, and cream—that provide rich hydration without stickiness, leaving skin soft and plump. The bottle design reflects the elegance, strength, and gentleness of modern women. For all women who value their families, careers, and themselves, FERTHÉA offers daily hydration and care, supporting those navigating busy, demanding lives. *World's first: Combination of Aspergillus/Rice Ferment Extract, Lactobacillus/Soy Milk Ferment Filtrate, Diglycerin,