Kracie x Heralbony Start Co-creation Project

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Source: https://prtimes.jp/main/html/rd/p/000000082.000007550.html | Date: Date unavailable

Kracie Co., Ltd. has launched a co-creation project with Heralbony Co., Ltd., which aims to transform perceptions of disability (*1) and create new culture from welfare, with the mission of "Unleash your unique brilliance." Kracie, with its corporate slogan "Tomorrow where you can be passionate" and fundamental philosophy of "Continuously thinking of people," provides products that enrich people's lives across a wide range of fields including medicine, food, beauty, and comfort. In March 2024, the "D&C Promotion Office" (*3) was established to promote internal DE&I (*2) and foster a challenging corporate culture with the vision "CRAZY KRACIE." We are working to create an internal environment where each employee can proactively engage in work, utilize their strengths, and feel a sense of purpose. Through this co-creation with Heralbony, we aim to create a society where more people can achieve "Tomorrow where you can be passionate" by experiencing various differences and diverse values, regardless of disability, and by providing products and services that are close to people's lives. Furthermore, we will further advance our DE&I initiatives by conducting internal training and events utilizing Heralbony's resources, deepening employees' understanding of diversity, fostering awareness, and contributing to the practice of "Continuously thinking of people." *1 Based on the idea that barriers exist on the societal side, Heralbony intentionally uses the kanji character "害" (gai) for disability. *2 Abbreviation for Diversity, Equity, and Inclusion. *3 Abbreviation for Diversity & CRAZY. ## Internal Training Utilizing "HERALBONY ACADEMY" Program In October 2025, internal training on diversity was conducted for managerial employees, utilizing the training program developed by "HERALBONY ACADEMY." The training included discussions on organizations where diversity thrives, as well as exchanges of opinions on "unconscious bias" and "psychological safety." Finally, a workshop was

Kracie x Heralbony Start Co-creation Project

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