Ko t Valuta Inc., headquartered in Shibuya, Tokyo and led by Representative Director Hideki Shibata, announced that it has implemented a new “listing destination control” feature in TwooCa Mall, the workplace mall inside its next-generation wallet app TwooCa. The feature allows merchants to flexibly set product visibility and pricing by company, member organization, and customized app. With this function, merchants can continue listing products for all users while also designing sales programs limited to specific corporate users. Previously, all products listed on TwooCa Mall could be viewed and purchased uniformly by all users, including companies using TwooCa and users of customized apps. Demand has grown for more optimized employee benefits and preferential offers by company, as well as value creation through limited offerings for specific groups and communities. Merchants also requested the ability to sell products only to their own employees at preferred internal sales prices or to offer products exclusively to members of customized apps. The new listing destination control feature lets merchants choose a product’s visibility scope when listing it. They can target all TwooCa users, employees of a specific client company, or users of a specific customized app. Through the mall’s dedicated management screen, merchants can set visibility and prices and flexibly control sales destinations. For merchants, TwooCa Mall offers access to a closed market with strong purchase intent. Because it is used as an employee benefits and member service environment, products can be delivered efficiently to specific target groups. Employees and members receive points exchangeable for electronic money usable on TwooCa Mall, creating motivation to use the platform. The feature also enables more flexible pricing strategies. Since prices can be set by listing destination, merchants can offer internal sales prices or limited prices that differ from open-market pricing, creating sales op