Korean cosmetics brand "rom&nd," celebrating its 10th anniversary this year, is launching the "Soy Milk Edition," which garnered significant attention in Korea and on social media, in Japan as a limited quantity release. This edition will begin its pre-sale on August 29, 2026 (Sat) (※2) at Loft, Plaza, and @cosme (※3) nationwide. Subsequently, it will be sequentially released at variety stores and GMS nationwide starting September 11, 2026 (Fri) (※2). (※1) Sales performance of the "Soy Milk Edition" (total of all products) at the Qoo10 rom&nd official shop from May 25 to May 31, 2026. (※2) These are the in-store launch dates, and availability may vary by store. (※3) Some stores may not carry this product. What is the new makeup trend gaining attention in Korea, "멀멀 (Moll Moll) Makeup"? In recent years in Korea, "Moll Moll Makeup," which incorporates "mute colors" with subdued saturation and a mellow white-beige color reminiscent of mixed soy milk, has been gaining attention as a new trend. "Moll Moll" is a Korean expression that conveys nuances like "pale" and "muted tone." In makeup, it refers to a style that unifies the skin, eyebrows, and lips in soft tones to create a natural, effortless impression. rom&nd has planned the "Soy Milk Edition" not just to incorporate this trend, but as a lineup of colors with a "calm mood" that anyone can easily use in their daily lives. Among these, eyebrows with a natural, effortless feel are a key point that influences the overall impression in Moll Moll makeup. The "Soy Milk Edition" features limited edition colors for the popular item "Han All Brow Cara," allowing you to enjoy trendy eyebrow makeup with a mellow beige color that looks like it has soy milk mixed in. When sales began online at the end of May 2026, its exquisite color palette was highly praised, resulting in a massive hit with approximately 42,000 units (※1) sold in just one week. Now, the much-talked-about Soy Milk Edition from Korea is finally arriving in Japan