KONCIWA Inc. (Headquarters: Bunkyo-ku, Tokyo), which develops the lifestyle brand "KONCIWA" centered on umbrellas, will launch a large-scale transportation advertising campaign featuring new visuals and commercials starring image character Yuki Yoda, from April to July in major stations in Tokyo, Yokohama, and Umeda. Japan's summers are becoming increasingly harsh year by year. In preparation for the upcoming UV and extreme heat season, KONCIWA proposes its latest umbrellas that combine "smart usability that sets you right in 1 second" with "overwhelming heat-shielding performance." Along with Yoda's fresh expressions, we will convey the appeal of these umbrellas as an "essential summer item" that makes everyday outings a little lighter and more comfortable, through digital signage in major stations. ■ April Display Areas Kita-Senju Station (MCV Kita-Senju) Ikebukuro Station (MCV Marunouchi Line) Shinjuku Station (In front of MCV Shinjuku B11 Exit) Ueno Station (MCV Hibiya Line) ■ May Display Areas Kita-Senju Station (MCV Kita-Senju) Akihabara Station (MCV Akihabara) Ikebukuro Station (MCV Marunouchi Line) Shinjuku Station (In front of MCV Shinjuku B11 Exit) Toyosu Station (MCV Toyosu LaLaport Ticket Gate) Ueno Station (MCV Hibiya Line) Yokohama Station (JAD Vision Yokohama Station) ■ June Display Areas Kita-Senju Station Ikebukuro Station (Marunouchi Line) Shinjuku Station (East Ticket Gate) Toyosu Station (LaLaport Ticket Gate) Ueno Station (Hibiya Line) Akihabara Station Yokohama Station Umeda Station ■ July Display Areas Ikebukuro Station (MCV Fukutoshin Line) Ueno Station (MCV Hibiya Line) Toyosu Station (MCV Ticket gate in front of station intersection) Kita-Senju Station (MCV Kita-Senju) 【Notes】 *Please refrain from inquiring with station staff. *When viewing, please be considerate of others and do not obstruct pedestrian traffic. Advertising Model: MFU 1S AIR Utilizing a uniquely developed 10D ultra-thin, high-density fabric and carbon fiber ribs, it achieve