Komehyo Holdings Co., Ltd. (Headquarters: Nagoya, Aichi Prefecture; President and CEO: Takuji Ishihara), the No. 1 company in sales revenue in the brand reuse industry (*1), announced that its overseas subsidiary, Beihama (Shanghai) Trading Co., Ltd. (Headquarters: Shanghai, China), will launch the Komehyo Holdings Group's first overseas BtoB real auction business, "JBA Shanghai Auction" (hereinafter referred to as "JBA Shanghai"), in Shanghai, China, on August 12, 2026 (scheduled). This business is the Chinese version of the BtoB auction "JBA Brand Auction," which has been operated and led the industry by the Group's K-Brand Off since its establishment in 2007, leveraging its know-how and brand. It will provide a BtoB platform with Japanese quality to the rapidly growing Chinese used brand market, creating new value. (*1) "Reuse Market Databook 2025" (Researched by Reuse Keizai Shimbun Co., Ltd.) (*2) Overseas permanent BtoB real auction hosted solely by Komehyo Holdings Group. Event Image - Know-how from one of Japan's leading auctions lands in Shanghai Leveraging the know-how and brand of "JBA Brand Auction," in which the Group's K-Brand Off has an overwhelming track record in Japan, the group company Beihama (Shanghai) Trading Co., Ltd. will newly launch a BtoB auction business in Shanghai, China. - Building infrastructure in a rapidly growing used market In contrast to the shrinking new product market, we are building a secure and safe B2B transaction infrastructure in the Chinese used brand market, which is growing rapidly at +15% to +20% year-on-year. - Providing a "Sourcing Frontier" for domestic buyers Utilizing the Komehyo Holdings Group's robust international logistics infrastructure, we are establishing a new route for Japanese buyers to procure rare inventory from China, differentiating them from domestic competitors. [Background] China's "Used Brand Market" and vast hidden assets are rapidly expanding amidst sluggish consumption Currently, China's imme