Koikeya Co., Ltd. (President: Akira Sato) announces the full renewal of its "Koikeya Strong" brand, launching three new products—"Koikeya Strong Spicy Lemon," "Koikeya Strong Sour Cream Onion," and "Koikeya Strong Bold Nori"—on June 15, 2026 (Mon), initially at convenience stores nationwide, followed by supermarkets and other general retail channels on June 29, 2026 (Mon). To commemorate the nationwide launch of the new TV commercial "Rich and Delicious, All Strong" featuring Ayaka Miyoshi, starting July 1, 2026 (Wed), Koikeya is also launching a special campaign offering 50 lucky winners a gift set of the newly refreshed "Koikeya Strong" potato chips. The new commercial creatively expresses the intensified rich and bold flavors of the revamped "Koikeya Strong" through a stylish, traditional Japanese aesthetic true to Koikeya, Japan’s long-standing potato chip brand. Highlights include dynamic visuals representing the taste of the new "Koikeya Strong Spicy Lemon," traditional Japanese elements like taiko drums and kendama to convey energy and refreshment, and Ayaka Miyoshi enthusiastically biting into the chips in sync with upbeat music. This commemorative campaign offers fans a chance to win a set of the three new "Koikeya Strong" flavors while enjoying the new CM. Don’t miss your chance to participate! [Campaign Details] ■ Campaign Title Instant Win! Rich and Delicious Koikeya Strong! Giveaway Campaign ■ How to Enter (via X) 1 Follow Koikeya Official (@koikeya_cp) on X 2 Repost the campaign post 3 Reply to the campaign post with your answer to the daily question and include the hashtag #濃いも旨いもストロング *The daily question changes with each campaign post. *Campaign posts are published daily at 11:00 AM. Follow here: https://x.com/koikeya_cp ■ Campaign Period June 29, 2026 (Mon) to July 12, 2026 (Sun) ■ Prizes (50 Winners) ・Koikeya Strong Spicy Lemon: 1 pack ・Koikeya Strong Sour Cream Onion: 1 pack ・Koikeya Strong Bold Nori: 1 pack A set of the above items will be shipp