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Kodansha Manga Characters from 12 Works, Including "Attack on Titan" and "Blue Lock," Introduce Japanese Manners to Visitors to Japan

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Frequently Asked Questions

Q: What is the "MANGA MANNERS" campaign and when does the 4th installment begin?
A: The "MANGA MANNERS" campaign is an etiquette advertisement series featuring popular manga characters to introduce Japanese manners to visitors. The 4th installment is scheduled to launch on Monday, March 30, 2026.
Q: Which popular manga works are featured in this 4th installment of "MANGA MANNERS"?
A: This installment features characters from 12 works, including globally popular titles like "Attack on Titan" and "Blue Lock," with three new additions: "Witch Hat Atelier," "Darwin's Game," and "Space Brothers."
Q: Where will the "MANGA MANNERS" advertisements be displayed for the 4th installment?
A: The advertisements will be displayed within Tokyo Metro and Tobu Railway stations and trains, targeting both international visitors and regular railway users.
Q: What are some of the new railway manners being introduced in this installment?
A: New manners include refraining from taking photos that may disturb other passengers, setting phones to silent mode and avoiding calls on trains, and keeping the area around train doors clear when boarding or alighting.
Q: What is the history and reception of the "MANGA MANNERS" campaign?
A: The campaign began with a welcome wall at Narita Airport in October 2024, followed by displays at Tokaido Shinkansen stations in April 2025 and in Kyoto City in November 2025, all receiving positive reception.