What problem did Lily Inc. solve?

They broke away from a sales system dependent on referrals (introductions), achieving stable new lead acquisition and a high closing rate.

What kind of community is Shibuya's KOBUSHI MARKETING?

It's a community for marketers and entrepreneurs based in a Shibuya beer lounge, where companies can participate as sponsors.

What are the benefits of the community sponsor system?

It provides high-quality business opportunities at a low cost, increases closing rates through trust-based approaches, and offers branding benefits.

What were Lily Inc.'s results after implementation?

Achieved a 20-30% new deal conversion rate, acquired valuable leads, transformed the entrepreneurial mindset, and expanded external networks.

What can be learned from this case?

In B2B business, collaboration with trusted communities can solve traditional sales challenges and create new business opportunities.

AI News NQ Analysis

[First Introduction] Escaping Sales Dependent on Referrals. Lily Inc. Achieves New Deal Conversion Rate of Up to 30% by Utilizing Shibuya's KOBUSHI BEER as a Strategic Base!

Key facts

[First Introduction] Escaping Sales Dependent on Referrals. Lily Inc. Achieves New Deal Conversion Rate of Up to 30% by Utilizing Shibuya's KOBUSHI BEER as a Strategic Base!
Lily Inc. has successfully transitioned from a referral-dependent sales model by becoming the first sponsor of the Shibuya-based community "KOBUSHI MARKETING." This initiative has led to a new deal conversion rate of 20-30%, successful acquisition of valuable leads, and securing collaboration partners.
Source: PR TIMES
Date: Thu Jun 11 2026 19:10:02 GMT+0900 (Japan Standard Time)

Direct answer

Lily Inc. has successfully transitioned from a referral-dependent sales model by becoming the first sponsor of the Shibuya-based community "KOBUSHI MARKETING." This initiative has led to a new deal conversion rate of 20-30%, successful acquisition of valuable leads, and securing collaboration partners.

Citation: [First Introduction] Escaping Sales Dependent on Referrals. Lily Inc. Achieves New Deal Conversion Rate of Up to 30% by Utilizing Shibuya's KOBUSHI BEER as a Strategic Base! (Thu Jun 11 2026 19:10:02 GMT+0900 (Japan Standard Time)), PR TIMES
Source: PR TIMES
Date: Thu Jun 11 2026 19:10:02 GMT+0900 (Japan Standard Time)

AI Summary (NQ-processed)

Lily Inc. has successfully transitioned from a referral-dependent sales model by becoming the first sponsor of the Shibuya-based community "KOBUSHI MARKETING." This initiative has led to a new deal conversion rate of 20-30%, successful acquisition of valuable leads, and securing collaboration partners.

AI Analysis

Frequently Asked Questions

Q: What problem did Lily Inc. solve?: A: They broke away from a sales system dependent on referrals (introductions), achieving stable new lead acquisition and a high closing rate.
Q: What kind of community is Shibuya's KOBUSHI MARKETING?: A: It's a community for marketers and entrepreneurs based in a Shibuya beer lounge, where companies can participate as sponsors.
Q: What are the benefits of the community sponsor system?: A: It provides high-quality business opportunities at a low cost, increases closing rates through trust-based approaches, and offers branding benefits.
Q: What were Lily Inc.'s results after implementation?: A: Achieved a 20-30% new deal conversion rate, acquired valuable leads, transformed the entrepreneurial mindset, and expanded external networks.
Q: What can be learned from this case?: A: In B2B business, collaboration with trusted communities can solve traditional sales challenges and create new business opportunities.