KKday Accelerates Japan's Accommodation DX by Integrating with TL-Lincoln and TEMAIRAZU Systems to Strengthen Inbound Customer Acquisition

Frequently Asked Questions

Q: What is the main goal of the system integration between KKday, TL-Lincoln, and TEMAIRAZU?

A: The main goal is to accelerate the digital transformation (DX) of Japan's accommodation industry by strengthening inbound customer acquisition. This integration aims to connect KKday's travel booking platform with accommodation inventory and reservation systems in real-time, enabling smoother bookings and facilitating the dispersion of tourists from urban areas to regional destinations.

Q: Which systems are involved in this integration?

A: The integration involves KKday JAPAN, Seanuts Inc.'s accommodation booking and sales management system "TL-Lincoln," and Temairez Co., Ltd.'s centralized booking site controller "TEMAIRAZU."

Q: What are the benefits for accommodation providers?

A: Accommodation providers can gain real-time connectivity for their inventory and pricing with KKday's platform. They can also leverage KKday's strong inbound customer acquisition capabilities, especially from Taiwan, Hong Kong, South Korea, and Southeast Asia, to sell and attract customers in multiple languages, thereby acquiring new exposure and sales channels.

Q: What is the significance of 'dispersed customer acquisition' mentioned in the article?

A: With the recovery of inbound tourism, urban areas face congestion. 'Dispersed customer acquisition' refers to a strategy to guide tourists towards regional areas by developing new booking channels and promoting local accommodations. This initiative aims to balance tourism distribution, reduce overtourism in cities, and boost regional economies.

Q: Which regions will be prioritized in this expansion?

A: The initiative will initially focus on major tourist destinations like Tokyo, Osaka, Kyoto, and Hokkaido. Subsequently, it plans to expand to regional cities such as Nagano, Hiroshima, Fukuoka, and Kagoshima.

Q: What is KKday's role in promoting regional tourism?

A: KKday acts as a platform to connect regional tourism resources and accommodations with global travelers. By integrating with local management systems, KKday aims to make it easier for international tourists to discover and book stays in diverse regions of Japan, thereby supporting sustainable inbound tourism.

Q: What is TL-Lincoln and TEMAIRAZU?

A: TL-Lincoln is an accommodation booking and sales management system provided by Seanuts Inc. TEMAIRAZU is a booking site controller provided by Temairez Co., Ltd., which allows for the centralized management of multiple online accommodation booking sites.

Q: What is the expected outcome of this partnership?

A: The partnership is expected to bridge the customer acquisition gap between urban and regional areas, contribute to the growth of the accommodation industry, and revitalize regional economies by providing valuable travel experiences and promoting sustainable inbound tourism.

Q: What kind of packages can KKday offer?

A: KKday can offer bundled packages that combine accommodation with experiences and tickets, leveraging its ability to attract customers from key Asian markets.

Q: What is the business of Seanuts Inc.?

A: Seanuts Inc. provides services for sending and receiving reservation notification data between travel agencies/online sales companies and accommodation facilities, as well as integrated management services for room availability and plans, primarily through its TL-Lincoln system.