KISUKE Co., Ltd. (Head Office: Matsuyama City, Ehime Prefecture, Representative Director: Yoshinori Yamaji) will sponsor "KISUKE presents Matsuyama Bon Fes 2026" as its title sponsor. The event will be held for three days from August 14 (Fri), 15 (Sat), and 16 (Sun), 2026, at a special venue in the Yasuragi Hiroba area of Castle Mountain Park, Horinouchi, Matsuyama City. About Matsuyama Bon Fes "Matsuyama Bon Fes" is a large-scale summer event in Matsuyama, centered around Bon Odori (traditional Japanese folk dance), combined with music, gourmet food, entertainment, and light displays, enjoyable for everyone from children to adults. In 2025, the event attracted over 30,000 visitors and was filled with the smiles and energy of many people. In 2026, the event duration will be extended to three days, with an expected attendance of approximately 50,000 people. Furthermore, with live broadcasting planned on TV Ehime, the event aims for further evolution as an event that spreads summer excitement from Matsuyama to all of Ehime Prefecture. The venue will feature a variety of content, including Bon Odori, bubble art, candle night, balloon release, food trucks and stalls, festival game corners, corporate booths, performances by artists from within and outside the prefecture, and a DAM karaoke competition. Matsuyama Bon Fes Official Website: https://www.matsuyamabonfes.com/ Theme for 2026 Matsuyama Bon Fes 2026 will be held under the theme, "Welcome to a Festival Beyond Time." This year, with the slogan "Dance All Three Days! Let's Dance Our Hearts Out!", all attendees will become the stars, creating three days of enjoyment that transcends generations. We will further liven up Matsuyama's summer as a place where local residents can dance in circles, enjoy music and light displays, and share summer memories with family and friends. Background of KISUKE's Participation as Title Sponsor Based in Matsuyama City, Ehime Prefecture, KISUKE Co., Ltd. has developed businesses that ali