Nikko City / Nikko City Tourism Association Supports: Accelerating Tourism Attraction with Gen Z's "Oshi-meguri" Influence – "Japan 'Oshi-meguri' Model Audition" Applications Open from May 7, 2026
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KIRINZ Co., Ltd., with the support of Nikko City and the Nikko City Tourism Association, will launch the "Japan 'Oshi-meguri' Model Audition" on May 8, 2026. This project aims to attract young tourists and revitalize the local economy by recruiting Gen Z women (primarily late teens to 20s) nationwide to promote the charms of the region through live streaming and social media.