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Sugar-Free Chuhai Market, Rapidly Growing 5x in 5 Years, Designates June 10 as 'Sugar-Free Chuhai Day'! Survey of 1,000 People Who Switched to Sugar-Free Chuhai: About 1 in 2 Debuted with 'Kirin Hyoketsu Sugar-Free'

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Key facts

  • Sugar-Free Chuhai Market, Rapidly Growing 5x in 5 Years, Designates June 10 as 'Sugar-Free Chuhai Day'! Survey of 1,000 People Who Switched to Sugar-Free Chuhai: About 1 in 2 Debuted with 'Kirin Hyoketsu Sugar-Free'
  • Kirin Brewery has designated June 10 as 'Sugar-Free Chuhai Day' in response to the rapid growth of the sugar-free chuhai market. The company's 'Hyoketsu Sugar-Free' series leads the category, and a survey revealed that about half of users who switched to sugar-free chuhai debuted with this product.
  • Source: PR TIMES
  • Date: Mon Jun 08 2026 22:00:02 GMT+0900 (Japan Standard Time)

Direct answer

Kirin Brewery has designated June 10 as 'Sugar-Free Chuhai Day' in response to the rapid growth of the sugar-free chuhai market. The company's 'Hyoketsu Sugar-Free' series leads the category, and a survey revealed that about half of users who switched to sugar-free chuhai debuted with this product.

Citation
Sugar-Free Chuhai Market, Rapidly Growing 5x in 5 Years, Designates June 10 as 'Sugar-Free Chuhai Day'! Survey of 1,000 People Who Switched to Sugar-Free Chuhai: About 1 in 2 Debuted with 'Kirin Hyoketsu Sugar-Free' (Mon Jun 08 2026 22:00:02 GMT+0900 (Japan Standard Time)), PR TIMES
Source
PR TIMES
Date
Mon Jun 08 2026 22:00:02 GMT+0900 (Japan Standard Time)

AI Summary (NQ-processed)

Kirin Brewery has designated June 10 as 'Sugar-Free Chuhai Day' in response to the rapid growth of the sugar-free chuhai market. The company's 'Hyoketsu Sugar-Free' series leads the category, and a survey revealed that about half of users who switched to sugar-free chuhai debuted with this product.

AI Analysis

Frequently Asked Questions

Q: When was 'Sugar-Free Chuhai Day' established?
A: It was certified by the Japan Anniversary Association in 2024 and designated as June 10.
Q: What is the cumulative shipment volume of 'Hyoketsu Sugar-Free'?
A: As of the end of February 2026, it has surpassed 1.8 billion units (350ml can equivalent).
Q: What is the satisfaction rate of people who switched to sugar-free chuhai?
A: Over 90% are satisfied with the switch and want to continue choosing it.