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Is 'Sugar-Free Chuhai' an Exception to the 'Youth Alcohol Detachment'? 'Hyoketsu® Zero Sugar' is Expanding its Fanbase Among People in their 20s

NQ Score 83/100
N1 Content Completeness 9

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Kirin Brewery's 'Hyoketsu® Zero Sugar' series has surpassed 1.8 billion bottles, the fastest in the past 20 years. A survey reveals that the purchase rate among 20-somethings has increased fivefold in five years, showing strong support driven by guilt-free consumption.

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