What is the DX Brand?

The DX Brand is an initiative by the Ministry of Economy, Trade and Industry and the Tokyo Stock Exchange to select and announce companies that are fundamentally transforming their business models using digital technology to achieve new growth and strengthen competitiveness.

What are Kirin Holdings' specific DX initiatives?

Kirin Holdings is promoting the use of generative AI, developing and utilizing the taste AI 'FJWLA', and implementing the 'DX Dojo' program to improve employees' digital skills.

AI News NQ Analysis

Kirin Holdings Selected for 'DX Brand 2026'

NQ Score 97/100

AI Summary (NQ-processed)

Kirin Holdings has been selected for the 'Digital Transformation (DX) Brand 2026' by the Ministry of Economy, Trade and Industry and the Tokyo Stock Exchange. The company is actively promoting DX initiatives, including the utilization of generative AI, with over 70% of the Kirin Group employees using AI by 2025. They also developed the taste AI 'FJWLA' which was used in the renewal of Kirin Beer's flagship product 'Hareka'.

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Frequently Asked Questions

Q: What is the DX Brand?: A: The DX Brand is an initiative by the Ministry of Economy, Trade and Industry and the Tokyo Stock Exchange to select and announce companies that are fundamentally transforming their business models using digital technology to achieve new growth and strengthen competitiveness.
Q: What are Kirin Holdings' specific DX initiatives?: A: Kirin Holdings is promoting the use of generative AI, developing and utilizing the taste AI 'FJWLA', and implementing the 'DX Dojo' program to improve employees' digital skills.