Kirin Holdings Selected for "DX Brand 2026"

AI Summary (NQ-processed)

Kirin Holdings was recognized as a "DX Brand 2026" by the Ministry of Economy, Trade and Industry (METI) and the Tokyo Stock Exchange (TSE) on April 10. This selection acknowledges Kirin's proactive digital transformation initiatives, guided by its "Innovate2035!" long-term management vision and "KIRIN Digital Vision 2035." Key DX efforts include the widespread adoption of Generative AI, achieving over 70% AI usage across the Kirin Group by 2025 and over 10% AI-driven task replacement. Additionally, Kirin developed "FJWLA" (Flavor Judgment for Whole Liking Analysis), a preference AI used in the 2026 product renewal of Kirin Beer's "Harefū."