As people move away from alcohol, "Sugar-Free Chuhai"*2, a new mainstream category consumed by one out of two people*1, is driving the market with Kirin Hyoketsu® Sugar-Free series surpassing 1.8 billion bottles*3 at the fastest pace!

Frequently Asked Questions

Q: What is the primary reason for the rapid growth of the "sugar-free chuhai" category?

A: The primary reason for the rapid growth is the increasing consumer trend of moving away from alcohol and the popularity of non-sweet, fruit-forward tasting beverages.

Q: What makes the Kirin Hyoketsu® Sugar-Free series stand out in the market?

A: The Kirin Hyoketsu® Sugar-Free series is made without any sugars or sweeteners, offering a non-sweet and fruit-forward taste, which has led to its significant market success.

Q: How many bottles of the Kirin Hyoketsu® Sugar-Free series have been sold, and what is its market position?

A: The Kirin Hyoketsu® Sugar-Free series has surpassed 1.8 billion bottles sold at the fastest pace among Kirin's RTD brands launched in the past 20 years, becoming the No.1 brand in their RTD sales.

Q: What is the definition of "sugar-free chuhai" as used in this article?

A: In this article, "sugar-free chuhai" is defined as chuhai products that actively promote being "sugar-free" in their marketing and composition.

Q: How has the market share of the "sugar-free chuhai" category changed in recent years?

A: Since the launch of "Hyoketsu® Sugar-Free" in 2020, the "sugar-free chuhai" category's share in the RTD market has expanded approximately 5 times by 2025.