What is the new production method being introduced and what is its benefit?

The new 'Hyoketsu® Ultra-Clear Production Method' is being adopted, which carefully removes fruit-derived impurities to deliver a clearer, more vibrant fruit taste.

When will the renewed products be available to consumers?

The rollout of the renewed products will begin sequentially nationwide starting with products manufactured in April, with specific sugar-free lemon variants starting in May.

What is the cumulative sales figure for the Hyoketsu® brand and its market position?

The 'Hyoketsu®' brand has achieved cumulative sales of approximately 15 billion units (350ml units as of the end of December 2025) and remains Kirin Brewery's No. 1 selling brand in the RTD category.

AI News NQ Analysis

New production method delivers a 'clearer, more vibrant fruit taste.' The largest full renewal in the history of the 'Kirin Hyoketsu®' and 'Kirin Hyoketsu® Sugar-Free' brands!

NQ Score 56/100

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Frequently Asked Questions

Q: What is the main update being made to the Kirin Hyoketsu® and Kirin Hyoketsu® Sugar-Free brands?: A: Kirin Brewery is renewing all 13 products in both the 'Kirin Hyoketsu®' and 'Kirin Hyoketsu® Sugar-Free' series, updating both their contents and packaging.
Q: What is the new production method being introduced and what is its benefit?: A: The new 'Hyoketsu® Ultra-Clear Production Method' is being adopted, which carefully removes fruit-derived impurities to deliver a clearer, more vibrant fruit taste.
Q: When will the renewed products be available to consumers?: A: The rollout of the renewed products will begin sequentially nationwide starting with products manufactured in April, with specific sugar-free lemon variants starting in May.
Q: What is the significance of this renewal for the Hyoketsu® brand?: A: This is the largest full renewal in the history of the 'Kirin Hyoketsu®' and 'Kirin Hyoketsu® Sugar-Free' brands, aiming to appeal to both long-time fans and new customers.
Q: What is the cumulative sales figure for the Hyoketsu® brand and its market position?: A: The 'Hyoketsu®' brand has achieved cumulative sales of approximately 15 billion units (350ml units as of the end of December 2025) and remains Kirin Brewery's No. 1 selling brand in the RTD category.