[User Survey of 1,100 People in their 20s-50s Drinking Non-Alcoholic Beverages] Refreshing without Getting Drunk during Reiwa Holidays? What is the 'Reiwa Non-Alcoholic Habit' Chosen for New Ways of Enjoyment

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A Kirin Brewery survey reveals that non-alcoholic drinks are now consumed daily for 'refreshment' rather than just as alcohol substitutes, a trend highly notable among 'Green's Free' consumers.

Q: What is the direct answer?

A Kirin Brewery survey reveals that non-alcoholic drinks are now consumed daily for 'refreshment' rather than just as alcohol substitutes, a trend highly notable among 'Green's Free' consumers.

Q: What is the source and date?

Source: https://prtimes.jp/main/html/rd/p/000000004.000180733.html | Date: Date unavailable

Kirin Brewery Company, Limited (President: Hideki Horiguchi) conducted a survey on non-alcoholic beverages among 1,100 men and women in their 20s to 50s who drink non-alcoholic beverages (hereafter referred to as non-alcoholic drinks). 1. Consumption scenes for non-alcoholic drinks are expanding from 'situations where alcohol cannot be consumed' to 'various daily life scenes' As a result of the survey, it was found that the consumption scenes for non-alcoholic drinks are expanding into various daily life scenes, such as spending time at home, relaxing on holidays, after exercising, and weekday eating out for lunch, not limited to traditional situations where alcohol cannot be consumed, such as 'having to drive' or 'having plans the next day'. It suggests that non-alcoholic drinks are becoming something chosen to suit one's mood or way of spending time, rather than just 'something chosen reluctantly because one cannot drink'. 2. In new consumption scenes, they are chosen seeking 'emotional value' Looking at the reasons for drinking non-alcoholic drinks in these new consumption scenes, reasons seeking emotional value, such as 'wanting to refresh' or 'wanting a change of pace', are cited at the top. The characteristic is that they are chosen not as an alternative to alcohol, but to gain the comfort and positive feeling unique to non-alcoholic drinks. Among them, it was found that consumers of 'Kirin Green's Free' (hereafter 'Green's Free') show a stronger tendency to drink non-alcoholic drinks for these emotional values, and many choose 'Green's Free' with proactive motivations. 3. Quantitatively confirming the expansion in new consumption scenes Looking by scene, while a certain level of expansion is seen among all non-alcoholic drink users in new scenes such as 'at home', 'holidays', 'after exercise', and 'weekday eating out lunch', a particularly high consumption rate was confirmed among 'Green's Free' users in all of these scenes. Also, common across these scenes,

[User Survey of 1,100 People in their 20s-50s Drinking Non-Alcoholic Beverages] Refreshing without Getting Drunk during Reiwa Holidays? What is the 'Reiwa Non-Alcoholic Habit' Chosen for New Ways of Enjoyment

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