[User Survey of 1,100 Non-Alcoholic Beverage Drinkers in their 20s to 50s] "Refreshing Without Getting Drunk" During Reiwa Holidays? What are the "Reiwa Non-Alc Habits" Chosen for New Ways of Enjoyment

AI Summary (NQ-processed)

Kirin Brewery conducted a survey of 1,100 users showing that non-alcoholic beverages are increasingly chosen for emotional value like 'refreshment' in diverse daily scenes, rather than just as alcohol substitutes.

AI Analysis