Where and when will the "CRAFT AROMA SHOP Presented by SPRING VALLEY BREWERY" event be held?

The event will be held for three days from Friday, April 3, 2026, at the event space on the former Sannosuke site in Shibuya.

Who did Kirin Beer Co., Ltd. collaborate with to develop original aromas inspired by hop aroma?

Kirin Beer Co., Ltd. collaborated with olfactory artist Kan Izumi to develop original aromas inspired by hop aroma.

What features are implemented in the space on the first floor of the venue?

The first floor is designed to imagine a hop field, offering an immersive experience with scents inspired by fresh hops.

How has the taste of "JAPAN Ale Fragrance" been changed in the mid-content renewal?

It has a strengthened crisp taste with reduced bitterness and astringency by adjusting hop amounts and addition timing.

AI News NQ Analysis

New Experience to Enjoy Craft Beer Not Just by 'Drinking' but Also by 'Aroma': 'CRAFT AROMA SHOP Presented by SPRING VALLEY BREWERY' Opening Report

NQ Score 100/100

AI Summary (NQ-processed)

Kirin Beer's craft beer brand, "SPRING VALLEY BREWERY," is launching a limited-time "CRAFT AROMA SHOP" event in Shibuya to celebrate the renewal of its "JAPAN Ale Fragrance" and package designs. The event offers a unique experience focusing on the aroma of hops, featuring collaborations with olfactory artist Kan Izumi and highlighting the rare Japanese hop "Murakami Seven." Visitors can enjoy aroma experiences and a tasting of three craft beers.

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Frequently Asked Questions

Q: What is the name of the limited-time event that offers a new experience of enjoying craft beer by aroma?: A: The limited-time event is named "CRAFT AROMA SHOP Presented by SPRING VALLEY BREWERY" and it will not sell aroma products.
Q: Where and when will the "CRAFT AROMA SHOP Presented by SPRING VALLEY BREWERY" event be held?: A: The event will be held for three days from Friday, April 3, 2026, at the event space on the former Sannosuke site in Shibuya.
Q: Who did Kirin Beer Co., Ltd. collaborate with to develop original aromas inspired by hop aroma?: A: Kirin Beer Co., Ltd. collaborated with olfactory artist Kan Izumi to develop original aromas inspired by hop aroma.
Q: What features are implemented in the space on the first floor of the venue?: A: The first floor is designed to imagine a hop field, offering an immersive experience with scents inspired by fresh hops.
Q: How has the taste of "JAPAN Ale Fragrance" been changed in the mid-content renewal?: A: It has a strengthened crisp taste with reduced bitterness and astringency by adjusting hop amounts and addition timing.