What is the 'new food' eligible for this producer support program?

It includes new varieties and products that are not limited to general circulation items, possessing uniqueness and advanced features, and are in a state where they can be manufactured and sold as food domestically.

What can the donated funds be used for?

The funds can be used for equipment purchase, site preparation, publicity and branding expenses, event hosting costs, and research for quality improvement and successor training.

Starting from April 6, 2026, the application guidelines and forms will be sent to those who contact Kirin's dedicated website inquiry form.

AI News NQ Analysis

<Application Guidelines> 'Kirin Ichiban Shibori Draft Beer' Gradually Launches Activity to Support Producers Nationwide - Utilizing a Portion of Sales to Support Producers Challenging Japan's 'New Deliciousness'

NQ Score 82/100

N1 Content Completeness 9

AI Summary (NQ-processed)

Kirin Brewery will launch a program utilizing sales of 'Ichiban Shibori' to fund producers nationwide striving to create innovative 'new foods'. Applications across seven food genres open on April 6, 2026.

AI Analysis

Frequently Asked Questions

Q: What is the 'new food' eligible for this producer support program?: A: It includes new varieties and products that are not limited to general circulation items, possessing uniqueness and advanced features, and are in a state where they can be manufactured and sold as food domestically.
Q: What can the donated funds be used for?: A: The funds can be used for equipment purchase, site preparation, publicity and branding expenses, event hosting costs, and research for quality improvement and successor training.
Q: How can I apply?: A: Starting from April 6, 2026, the application guidelines and forms will be sent to those who contact Kirin's dedicated website inquiry form.