New Experience to Enjoy Craft Beer Not Just by 'Drinking' but Also by 'Aroma': 'CRAFT AROMA SHOP Presented by SPRING VALLEY BREWERY' Opening Report

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Kirin Beer's craft beer brand, "SPRING VALLEY BREWERY," is launching a limited-time "CRAFT AROMA SHOP" event in Shibuya to celebrate the renewal of its "JAPAN Ale Fragrance" and package designs. The event offers a unique experience focusing on the aroma of hops, featuring collaborations with olfactory artist Kan Izumi and highlighting the rare Japanese hop "Murakami Seven." Visitors can enjoy aroma experiences and a tasting of three craft beers.