America's No.1 Sweet Roll 'KING'S HAWAIIAN' Signs Official Sponsorship Agreement with Yokohama F. Marinos

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KING'S HAWAIIAN, an American bread brand, has signed an official sponsorship agreement with Yokohama F. Marinos. Based on their shared philosophy of valuing family and community, they will support youth soccer tournaments and foster connections through sports and food.

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KING'S HAWAIIAN, an American bread brand, has signed an official sponsorship agreement with Yokohama F. Marinos. Based on their shared philosophy of valuing family and community, they will support youth soccer tournaments and foster connections through sports and food.

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Source: https://prtimes.jp/main/html/rd/p/000000026.000162451.html | Date: Date unavailable

The popular American No.1* sweet roll 'KING'S HAWAIIAN', which has fully landed in Japan, announces that it has signed an official sponsorship agreement with Yokohama Marinos Ltd. (Headquarters: Yokohama, Kanagawa Prefecture / President & CEO: Akihiro Nakayama / hereinafter 'Yokohama F. Marinos'). ■ Background of This Initiative Born in Hawaii in 1950, 'KING'S HAWAIIAN' has cherished the spirit of 'OHANA (family)' since its founding, holding 'bread that connects people' as the core of its brand. When they became the title sponsor for the 'KING'S HAWAIIAN F. Marinos CUP U-10' held in December 2025, the food culture of 'KING'S HAWAIIAN'—sharing joy by sharing a single loaf of bread—strongly resonated with the philosophy of Yokohama F. Marinos, which shares victories and walks together with the local community. Now, to further support children who earnestly chase their dreams and their families, we have reached an official sponsorship agreement. We will support them together through initiatives such as sponsoring the Meiji Yasuda J1 Hundred Year Vision League curtain-raiser matches where youth academy players participate. ■ Comments from Representatives of Both Companies Comment from Mr. Akihiro Nakayama, President & CEO of Yokohama Marinos Ltd. We are pleased to receive support from King's Hawaiian as an official sponsor. On behalf of the club, I would like to express my deepest gratitude. And we are very happy to welcome them into the Marinos Family. Since its founding, King's Hawaiian has cherished the spirit of 'OHANA (family)' and placed 'bread that connects people' at the core of its brand, gaining a lot of support domestically and internationally as a brand that connects dining tables and communities with smiles. Last year, out of the desire for children chasing dreams, and the families and communities supporting them, to share joy just like sharing a single loaf of bread, they title-sponsored the 'F. Marinos CUP U-10'. The many smiles and connections born throu

America's No.1 Sweet Roll 'KING'S HAWAIIAN' Signs Official Sponsorship Agreement with Yokohama F. Marinos

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